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Guru... Schmooru... So What! The Internet Gurus Unmasked The word "guru", in the Merriam-Webster Dictionary, is defined as: What Great Online Advertising Really Is! Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar with you. When they need what we're selling, they'll know who to call". Raising Your Rates Can *Increase* Your Business How many times have I heard literal horror stories from Internet business startups? Too many times to count! I get emails from those who just simply can't seem to make a living online. They've tried everything (according to them) and are still struggling to make ends meet. Offline Marketing for Online Home Based Businesses When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. Remember, that simply because your business is online does not mean you are restricted to simply advertising online. There are millions of people that are not online enough to actually see your offer and will respond better to other methods. This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop! Simple Steps to a Great Banner Ad Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know. 10 Unique, Free Product Bonuses Are you looking for something unique or unusual that you can use as a free product bonus? Here are 10 that not only fit your needs, but are useful as well. A Tip to the Beginning Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Writing An Effective, Profit Producing Ad One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad. How Can Multimedia Work For You? Multimedia here and multimedia there. Is it just a flashy thing you don't need or the reason why your competitors are getting ahead? Today's reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, today's companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you? How Old is Too Old? How does a 74-year-old newbie break into the world of Internet marketing? 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc. 5 Secrets to Building a Successful Internet Business Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. The easiest way I found to walk people through the basic building blocks is to use a real life example of building a brick and mortar business. Success on the internet is possible when you know how to build it and drive targeted traffic to your website. Growing Your Business In CyberSpace A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 How Many Sales Have You Made After Your Advertising Campaign? When you start your online business, you will go through a series of steps like: Stitching Up a Niche I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy! Overcoming The Fear Factor In Online Sales No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products. How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity. Website Sales: 10 Shocking Tactics To Energize Your Sales Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now: 10 Ways To Get Your Ads Or Messages Noticed Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
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